NBA ALLSTAR 2020
Client: NBA, Turner Sports
Agency: WarnerMedia Studios
Created: 13 March 2020
Role: Motion design, technical artist
Softwares / Tools / Skills used
After Effects, Extendscript automation , Google Sheets, Regex
Featured
Draft Selection
One of the perks of working at WarnerMedia Studios is getting to work on NBA projects. I was extremely fortunate to be able to work on both NBA All-Star Draft Show and the All-Star itself. My main role in these two projects were mostly putting my automation and Javascript skills to the test in a real-world project.
DRAFT SHOW
As a motion designer working in broadcast, I realized that the real challenge is not to make great design but rather to quickly version out a deliverable several dozen times in a short period of time. The NBA Draft Show was the genesis of my first automation setup. Here are the variables I have to work with:
- Player photos
- Player names (broken into 2 lines)
- Team logos
The last step is to run a script I wrote that basically duplicate a selected composition, change the text layers source text, rename the composition, and repeat for all rows of data in.
ALL-STAR INTERSTITIALS
My automation setup proved to be successful for the Draft Show and I was activated to do the same for the All-Star show. There were not many changes in my procedures. The only issue we had was that the blue hex codes from some teams were appearing too dark on tint overlays we had on the footage. I made use of a Google Sheets script by wjmazza who forked it off Pathoschild which adds color preview to cells. This allows me to quickly identify which team had a blue hex code and make the appropriate changes by color picking a more visible blue color.
DATASET

VERSIONED OUT TEAM & EVENT DELIVERABLES
CREDITS
Creative Director: Jordan Shorthouse
Art Director: Charlie Owens
Post-production
Supervising Compositor: Jesse Vogel
Composite Supervisor: Mark Garcia
Senior Compositor: Jerry Ma
Motion & Design: Desmond Du, Charlie Owens, Kaitlyn Kolesaire, Sarah Boussy
Automation: Desmond Du
Print Designer: Katrina Lezly