NBA ON TNT ROADSHOW x OPENING NIGHT 2019

Creative Director: Jordan Shorthouse
Art Directors: Charlie Owens 

Motion Designers:
Desmond Du
Sarah Boussy
Kaitlyn Kolesaire
Andrew Molan

3D Renders: Brian Kirchdoerfer

Client: Turner Sports

Created: 22 Oct 2019
Location: XBox Plaza at L.A. Live

GENESIS

A New Dawn As we enter into mid-October, a new sun rises for NBA season. I was tasked with with creating a set of stage background loopers for the AMEX Roadshow Opening night featuring the following sponsors: AMEX, Autotrader, KIA and the show itself. I was in charge of giving motion life into the still designs that have been prepared.

PROCESS

—  The shorter the deadlines, the less risks you need to take

As edits and revisions were being requested down to the last hours before the background loopers went live, designs and animations cannot be vary too much.  You never know what the client would want at last minute, hence it is good practice to devise animation loopers that can work across sponsors’ logo of varying sizes.

BREAKDOWN

— Basketball seams lights

 

Here is quick breakdown of how I composite my logo animation scene with the basketball seams lights.

1. On each basketball seam, create a path onto a solid layer
2. Use Red Giant’s 3D Stroke as it allows for tapering of stroke
3. Render them out as luma mattes; and sequence these renders a loop animation 
4. Recomposite them with a glow and blending mode  ‘add’
5. Additionally, the luma mattes can be used to reveal the seams

Basketball seams lights breakdown
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DESMOND
DU IT BETTER

Motion / Graphic Designer + Instructor

is a multi-media artist  based in Atlanta, Georgia specializing in After Effects, Houdini and automation. He also enjoys teaching and runs a software tutorials YouTube channel called NoSleepCreative. He has a virtual fragment of his brain online here.

Desmond enjoys the grandeur of life and the perplexing human experience of who we are and where are we going. It is in his quest to communicate a thorough examination of our everyday life, and also the metaphysical underlying realities that exist in our minds and beyond our corporeal world.

Utilizing a blend of Buddhist and Islamic art ideas, surrealist automatism, and the wild cards he throws into his life decisions, his works relate to feeling rather than seeing. Through a mix of physical and digital processes, Desmond translates his visual language into works such as short films, title sequences, music videos, and various forms of graphic design.

Other than that, his hobbies include: playing the ukelele, boxing, an acousmatic experience while drinking coffee, and of course the occasional intoxication with good company.