POST-CINEMATIC AFFECT

Design & Animation & Direction: Desmond Du
Post-Cinematic Affect Theory: Steven Shaviro
Created: 14 March 2019

Cast: Desmond Du, Diana Rex, Joseph Gai, Katherine Monday, Nestor Tomaselli, Rasita Kartarahardja, Riley Williamson
Voice-over: Hunter Scully, Paola Baiz, Prakash Panchariya

Special Thanks: Nestor Tomaselli, Michael Betancourt

The genesis of this project began with my interest in the integration of historical studies, contemporary art and visual theory and practice in the study of early and current thought in media theory. While it is important to hone design and software skills, I believe there is also need to hone the mind with knowledge pertertaining to how media affect the world, capitalism, the masses, and the individual. Ultimately, it is about attaching an intellectual intentionality in my design process. With practice informed by theory, one does beyond making a “pretty” design. Instead, one thinks about how media interacts with the world and how it can change it.

The theory I decided to use is Post-Cinematic Affect by Steven Shaviro.

CONCEPT

The theory is about what it feels like to live in affluent west in the 21st century. It talks about an emergence of a different media regime where media reflects reality, and that it addresses the audience differently than in 20th century; shaping new ways of response. The world that we live is a world of hypermediacy, and ubiquitous digital technologies. It is abstraction of social processes but they do not represent them entirely

This project will involve live-action footage to create a nightmarish montage about the modulation of pixels and the underlying flexibility of the digital screen. At the same, the goal is to decorrelate the time-space of the digital space with ours.

PROCESS

— Corruption & Distorted reality

TIME DISPLACEMENT

— Distorting time and space

FINAL DESIGNS

There you have it, I hope you enjoyed reading the process of making this title sequence. It was alot of fun and a lot of hair-pulling as I have to design the unimaginable. In all, I am very proud of what I have achieved with glitches, physical processes and typography to create a professional title sequence for Donnie Darko.

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DESMOND
DU IT BETTER

Motion / Graphic Designer + Instructor

is a multi-media artist  based in Atlanta, Georgia specializing in After Effects, Houdini and automation. He also enjoys teaching and runs a software tutorials YouTube channel called NoSleepCreative. He has a virtual fragment of his brain online here.

Desmond enjoys the grandeur of life and the perplexing human experience of who we are and where are we going. It is in his quest to communicate a thorough examination of our everyday life, and also the metaphysical underlying realities that exist in our minds and beyond our corporeal world.

Utilizing a blend of Buddhist and Islamic art ideas, surrealist automatism, and the wild cards he throws into his life decisions, his works relate to feeling rather than seeing. Through a mix of physical and digital processes, Desmond translates his visual language into works such as short films, title sequences, music videos, and various forms of graphic design.

Other than that, his hobbies include: playing the ukelele, boxing, an acousmatic experience while drinking coffee, and of course the occasional intoxication with good company.