Cravath Lobby Animation

Client: Cravath  Agency: Fifty Thousand Feet  Production: BIEN  Role: Motion Designer

In yet another awesome collaboration with BIEN – the Inclusive Motion Design Studio,I designed and animated bespoke typographic sequences for Cravath, a prestigious 200-year-old law firm in NYC. The work debuted on a 15.9′ × 3.4′ LED wall (6144×1296), creating a striking, immersive welcome for visitors.

Design Explorations

 Initial Cinema 4D studies with abstract, sophisticated type in a 3D space.

Final Renders

Credits

Creative Director: Hung Le
Producer: Alisha Kramer
Design: Ally Schuman, Desmond Du
3D Design & Animation: Desmond Du, Zuheng Yin