Dentsu Media Trends Report 2026
Client: Dentsu Global Role: Motion Designer
For the launch of Dentsu’s 2026 Media Trends Report, “Human Truths in the Algorithmic Era,” I animated a motion system of 15+ animations that brought the report’s insights to life. Each sequence turns Dentsu’s lines and circles into a choreography of connection, layered over human figures to show how people and data shape one another. The motion underscores the idea that innovation emerges from their harmony.
Motion Language
The animation builds on Dentsu’s “Innovating to Impact” design system, rooted in the creation of relationships. Dentsu is where people, ideas, and cultures connect to create new value. Circles represents the network assets: talent, technology, clients, and expertise, while lines signify the relationships between them. When connected, they spark innovation revealed through colored paths that weave new connections across the system.
This project extends that philosophy into motion, merging human and data into one continuous field: neither mechanical nor fluid, but a harmony of precision and vitality, structured yet alive, deliberate yet naturally unfolding. They are not simply overlaid on the human form; they emerge with it, expressing data as an extension of the human self.
Building
Motion Tools
To ensure brand precision and production speed across 15+ animations, I built a flexible motion rig for Dentsu’s circle-and-line system in After Effects. Instead of static assets, each shape was rigged with defined properties and constraints, enabling controlled but expressive movement.
The result was a consistent, easy-to-use toolkit that accelerated iteration, improved collaboration, and now serves as a reusable motion framework for future Dentsu work.
Credits
Creative Director: Jeff Cott
Art Director Sydney Otieno
Animation: Desmond Du
Sound Design: Roxanne Kassapidis
