IAB Tech Lab Summit 2024

Client: IAB
Agency: KSquared

Role: Motion Designer

For the 10th Anniversary of the IAB Tech Lab Summit, a gathering of technology, product, and operations leaders in digital advertising, I designed and animated a cohesive visual system for the event. This included on-site screen graphics, lower thirds, title cards, and transitions, all presented at Quorum by Convene in NYC.

Creative Direction

The IAB Tech Lab Summit transforms the abstract world of data into a visually stunning and immersive landscape. The core visual theme revolves around a dynamic and interactive terrain of data, symbolized by an intricate network of points and connections that represent the summit’s focus on tech innovation and data insights.