IPG Mediabrands Logo Animation
Client:
IPG Mediabrands
Role
3D Designer
3D Animator
IPG Mediabrands brings together a diverse family of brands, united by creativity, data, and shared vision of progress. I was tasked to translate this collective identity into motion by designing 3D logo animation in Cinema 4D that captures the energy, clarity, and forward momentum of the network.
Creative Direction
The logo animation was imagined as a cosmic canvas where vibrant disc symbolize the diverse and brilliant brands of IPG Mediabrands. These elements converge in a celestial dance, akin to a galactic gathering. They come together to form a radial structure with a unified gradient that reflects the the interconnected nature of the brands, and ultimately unveiling the radiant IPG MB logo.
