LensFest 2025 is Snap’s annual event celebrating the world of augmented reality, bringing together creators, developers, and partners through keynotes, demos, and an awards hackathon. Hosted at Snap’s Santa Monica campus, the 2025 edition marked a pivotal moment for the brand: a move toward positioning Snap as a more mature and leading player in AR innovation. I was brought in mid-production to assist with multiple motion deliverables for the Keynote and Breakout Sessions.