NBA Roadshow 2019

Client: Turner Sports  Role: Motion Designer  Year: 2019

For the NBA season opener, I animated stage background loops for the AMEX Roadshow opening night at the Xbox Plaza at L.A. Live, bringing the existing static designs for AMEX, Autotrader, KIA and the show itself to life.

Logo Loops

Process

Last-minute revisions were expected, so the loops were built to adapt to sponsor logos of different sizes without reworking the animation.

Basketball Seam Lights

How the seam lights were composited into the logo scene:

  • Draw a path along each basketball seam on a solid layer
  • Stroke the paths with Red Giant 3D Stroke, which allows tapered strokes
  • Render the strokes as luma mattes and sequence them into a loop
  • Recomposite with a glow in Add blending mode
  • Reuse the luma mattes to reveal the seams

Credits

Direction

Creative DirectorJordan Shorthouse
Art DirectorCharlie Owens

Design & Animation

Motion DesignersDesmond Du 😉Sarah BoussyKaitlyn KolesaireAndrew Molan

3D

3D RendersBrian Kirchdoerfer