Three months after SPECS debuted at AWE, Snap took it to its own stage: a product launch at the Wallis in Beverly Hills, played back live through Disguise on a 6912×3270 LED wall. As Technical Director for FutureDeluxe, I rebuilt the brand motion toolkit into a rigged, production-ready system, designed and animated keynote graphics, and handled ingest and NotchLC encoding for the show’s films. I also set the technical specs the team delivered to, from a safe zone tuned for every seat in the house to an HD version for the livestream, so content could drop into the show right up to rehearsal.